Carl Shawn Watkins Consulting

Speaking & Workshops · Marketing Kit

Marketing Kit

Three ready-made ad graphics, three list signup graphics, the workshop flyer, and the nine-slide carousel — ready to save and post. Tap any image to open it full size, then save it to your phone.

Leading Through Courage With Vulnerability — The True Art of Leading.

Delivered by Carl Shawn Watkins Consulting™

01 · Ready-Made Ads

Ad Graphics

Three ready-made ad graphics, sized for Instagram and Facebook. Use them as a carousel or one at a time, and let the platform add its own button.

Case study ad graphic — The real reason associates leave.
The turnover storyThe real reason associates leave.
Case study ad graphic — The number that stops a managing partner mid-scroll.
The 73% storyThe number that stops a managing partner mid-scroll.
Case study ad graphic — What a half-day with your team looks like.
The workshop storyWhat a half-day with your team looks like.

Instagram and Facebook add the button themselves, so pick “Book now” or “Book a call” when you set the ad up, and point it at cswleadership.com/consultation.

02 · The List

List Signup Graphics

Three graphics for posting, each pointing at your signup page. The link goes in your caption.

List signup graphic — Your strongest hook.
The lead-people lineYour strongest hook.
List signup graphic — Your line, and the shortest one to remember.
Courage is the currencyYour line, and the shortest one to remember.
List signup graphic — The number that stops a managing partner mid-scroll.
The 73%The number that stops a managing partner mid-scroll.

Paste cswleadership.com/join in your caption, and point any paid version of these at the same page.

03 · The Flyer

The workshop flyer

One square image with the workshop title, the seven C.O.U.R.A.G.E. pillars, and the details a planner needs — half a day, 15 to 35 participants, in person or live over Zoom.

Workshop flyer for Leading Through Courage With Vulnerability — a half-day leadership workshop for legal teams, with the seven C.O.U.R.A.G.E. pillars and Carl Shawn Watkins Consulting
Tap the flyer to open it full size, then hold or right-click to save it. Post it on its own.

Save the flyer

/uploads/workshop-flyer-optimized.jpg

04 · The Carousel

The nine slides, in order

Post the nine slides in this order as a carousel, and use the flyer on its own. Save them one after another — the number is on every slide, so they stay in sequence.

Carousel slide 1 of 9 — Cover — Leading Through Courage With Vulnerability
01Cover — Leading Through Courage With Vulnerability
Carousel slide 2 of 9 — The most expensive sentence in a law firm
02The most expensive sentence in a law firm
Carousel slide 3 of 9 — Courage is not the absence of uncertainty
03Courage is not the absence of uncertainty
Carousel slide 4 of 9 — The C.O.U.R.A.G.E. Framework
04The C.O.U.R.A.G.E. Framework
Carousel slide 5 of 9 — Accountability, clarity, standards
05Accountability, clarity, standards
Carousel slide 6 of 9 — An associate who never asks a question
06An associate who never asks a question
Carousel slide 7 of 9 — What this looks like in practice
07What this looks like in practice
Carousel slide 8 of 9 — What you leave with
08What you leave with
Carousel slide 9 of 9 — Close — book a call to discuss a workshop
09Close — book a call to discuss a workshop

Post the nine slides in this order as a carousel, and use the flyer on its own.

05 · Ad Headlines

Three headlines, ready to paste

Use the headline with the line under it as the body copy. Select the text and copy it straight into a post or an ad.

01

You didn’t train to lead people. You trained to win cases.

A half-day workshop for legal leaders on leading with courage, emotional intelligence and accountability. Built around your team, in person or over Zoom.

02

73% of attorney turnover is not a pay problem.

It is a leadership problem, and it is fixable. A half-day workshop that gives your leaders the conversations they have been avoiding, and the skill to have them well.

03

The conversation you keep postponing is the one costing you your best associate.

Leading Through Courage With Vulnerability. A half-day leadership workshop for managing attorneys, practice group leaders, and the people they are developing.

How to Use It

Six ways to put it to work

01

Post the carousel

Save the nine slides in order and post them as one carousel on LinkedIn or Facebook.

02

Use the flyer alone

A single square image — good for a standalone post, a story, or a printed leave-behind.

03

Run an ad behind a graphic

Pick one ad graphic, let the platform add its own button, and point it at cswleadership.com/consultation.

04

Run an ad behind a headline

Paste one headline and its body copy, then put a little spend behind it.

05

Send it to a firm

Email a graphic or the flyer to a decision maker, or leave it with the room after a session.

06

Grow the list

Post a list signup graphic with cswleadership.com/join in the caption, and every reader who joins lands in your Customers tab.

Booking an event? Request Carl for your team →